Lead generation services are designed to help businesses identify and acquire potential customers, typically through various digital marketing channels such as social media, search engines, and email marketing. Some of the key features of lead generation services include: Targeted campaigns: Lead generation services typically use targeted marketing campaigns to reach potential customers who are most likely to be interested in a business's products or services. This can be done through various digital channels, such as social media, search engines, and email marketing. Lead capture forms: Lead generation services often include lead capture forms, which are used to collect contact information from potential customers. These forms can be integrated into a business's website, social media profiles, or other online assets.